Mobile Geofencing Marketing
Mobile Geo-Fencing
Geo-fenced mobile ads drive engagement and foot traffic
SAM Digital captures your local audience with custom Geo-Fences around your store. We’ll target by GPS coordinates, zip codes, cities, counties, and DMAs. You tell us precisely where to target and we’ll do the rest.
Drive shoppers directly to you
Target audience where they spend the most time: their smart phones and tablets
We target mobile devices with customized content based on GPS location. You will reach an audience on 10,000+ smart phone apps & mobile sites.
Mobile Geo-Retargeting
Reach auto shoppers who have researched new or used cars on their device
SAM Digital retargets customers who have visited your dealership or competing dealerships. We show these specific customers special messaging designed to reinforce your brand and encourage engagement with your message and site.
Custom Mobile Creative Increases Engagement
Dynamic messaging to show distance to your physical location
At no extra charge, we create ads with embedded video, maps, and promotions that are specific to your business. Customers click through directly to your site or engage with interactive mobile expansion units.
What Is Geofencing?
Geofencing is a technique to draw virtual boundaries of a real world location. Imagine a map of your city and identify a particular store or location. Now draw a circle around that location. You can draw virtual perimeter as small or large as you want. It could just be the boundaries of the store you chose, within a few blocks, or a few miles.
What is Geofencing Marketing?
Geofencing Marketing allows advertisers and mobile marketers to target audiences in specific location, and show highly relevant and contextual ads to maximise return on ad spend. When you can serve ads or deliver marketing materials based on someone’s geo-location, you can increase your odds of targeting people interested in your products or services.
This is especially effective in a world where the majority of people have smartphones. Mobile searches including the words “Near Me” have grown more than 500% in the last two years. “Near Me” shoppers are now buyers. Reaching them when they want to purchase can be a game-changer.
Geofencing allows you to reach these same shoppers when they are close to your location even when they’re not searching for you.
Impact of Geofencing Marketing
Effective advertising has always been about sending the right marketing message to the right person at the right place and at the right time. Marketing campaigns that incorporate geofencing allow you to create a more efficient mobile marketing strategy by focusing on the right consumer.
Think of it like a hyper-local ad designed to convert.
Geofencing cuts down on advertising waste because you are targeting people within a specific geographical area that may be more prone to take action when they see your message.
The Benefits Of Geofencing
Accurate Targeting
When people are close to your physical location, you can virtually grab them and entice them to visit. A discount offer has a better chance to get someone to visit when they are a block away than it would if they were across town.
Efficient Advertising
Location-based marketing improves the efficiency of your marketing efforts. Your ad spend is more efficient since the bids are on prospects who are more likely to convert.
Increased Engagement
There is more engagement with your ad and website when people are shown ads that are more relevant and contextual to their geolocation.
Return on Investment
You can attribute real-world walk-ins to the performance of the digital advertisement. This gives marketers a much better idea cost of customer acquisition and ROI.
Data Collection
Geofencing allows you to test various offers to gauge its impact. It’s easy to track which offers increase store traffic or leads to increased sales.
What are Conversion Zones in Geofencing?
A conversion zone is a physical location, typically your store, can connect a customer’s visit to the marketing message that made it happen. Someone entering your geofenced area with a mobile device will be exposed to your marketing message. When they enter your store or physical location, they will step into a conversion zone that can identify them.
What is Addressable Geofencing?
Addressable geofencing can provide highly precise targeting that extends into individual households. By uploading street addresses into an addressable geofencing platform, you can create precise geofences around individual homes.
You can then deliver relevant advertising based on common characteristics. For example, a lawn service might want to market more heavily to people living in more expensive homes.
In some cases, you can marry this digital marketing strategy with known data about individual users residing in those homes.
Location data sources
For brands to effectively run geofencing marketing campaigns, the advertiser also relies on the device itself to secure the location, so that the information can be passed along. There are a few different sources of data that both android and iOS devices depend upon to capture this information.
GPS: If the user has GPS enabled, then this source of data provides very accurate data points on the location of the user. Unfortunately, if the user does not turn on GPS, or if they leave areas with many GPS signals and satellites, the accuracy can quickly degrade.
IP address: The IP address also offers some insight regarding the device’s location, but it tends to not be the most reliable source. Generally, the IP address will come from the app server, which might not be in the same proximity as the user themselves. Therefore, this information does not help much with real-time tracking.
Mobile network triangulation: Mobile network triangulation often provides a reliable source of data and information. It can help to target people within larger geographical boundaries, such as a particular neighborhood or zip code, but it does not help with targeting people to a smaller radius, such as outside a particular store.
WiFi: When users are in areas with prevalent wi-fi signals, this can provide accurate and valuable data regarding the location of users. Unfortunately, for people in areas that do not include a number of different WiFi signals, the information here will again be less accurate and helpful.
Beacons: Beacons can offer an extremely high degree of accuracy, including the ability to identify people within a few yards as it uses BlueTooth. Stores can even use this information to target people within certain departments of their stores. Unfortunately, this information is hard to use at scale and can place a strain on the batteries of the users’ mobile phones.
Registration: When users first sign up for various apps and programs, they often provide some information about their general location. Although sometimes this information can provide valuable insight, it cannot be counted on as particularly accurate because users can easily move about and the information becomes unusable.
As businesses begin to build their mobile marketing strategy, they need to understand how to evaluate the usefulness of the data they receive. The quality of analytics they can perform is based on the accuracy and precision of the data.