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Facebook Dynamic Inventory Retargeting

Reach your audience when and where they are most engaged

Reach more customers

Display dynamic inventory banners to Facebook users who have previously visited the dealers’ site.

Facebook Dynamic Inventory Retargeting


Carousel inventory banners with images of vehicles previously viewed on the dealers’ site along with similar vehicles the user can scroll through from left to right.

Banners will appear in newsfeed of both mobile and desktop Facebook platforms as well as the sponsored section of the desktop platform.

Case Study

Dynamic inventory ads helped us connect our client’s large inventory to each unique car shopper with relevant and timely inventory ads.

We’re seeing strong results, including a click-through rate up to 17X higher than other mobile display advertising.

What we need

Automatically promote the most relevant vehicles from your inventory for real results.

Detailed Inventory feed
(include product ID, name, description, landing page URL, image URL)

Facebook Retargeting Pixel to be placed on the VDP pages

Access to dealer’s Facebook account